Very few surfers will be savvy enough to know to look beyond the first page of search engine results to find a gambling guide or casino portal of such stature as afore mentioned, and even if they did those gambling guides and casino portals would no longer have enough clout to influence the casinos past what they had originally intended. While these types of guides and portals would certainly still have value as they would at least be the best place to find casinos of integrity, they likely would lose their ability to step in on behalf of a player and the difference in the outcome of that situation be that the casino gave in rather than risk losing that gambling guide’s endorsement. Expect similar situations in other niches if the new domain extensions are given added weight by the search engines which boosts their value in regards to rankings. In either case this move by the registrars will cause many sleepless nights for existing webmasters who worked so hard to gain the status their websites currently hold, and will quite likely birth numerous lawsuits by those who currently hold such domains as cars.com or casino.com since this move could greatly devalue the worth of those domains and if that happens then the worth of almost all domains will be less once these new extensions become accepted to the virtual world.

Before everyone goes running off screaming the sky is falling however, I would like to remind what was said in the beginning of this article which is that the new domain extensions could have no more effect on the way of life on the internet than did the release of the dot country extensions or even the dot org and dot net extensions. It is worth everyone’s time to have an understanding of what is at stake in this matter because this will effect everyone who uses the internet. It is just a matter of to what degree?

the end

Steve Briggs

Further salt in the wound is that after spending such money to develop a business plan and submit it, there is no guarantee the extension will be granted to that company and there is obviously no way to recover those funds spent on developing the business plan. This means that not only are smaller companies out of luck but also any company that cannot literally afford to spend six figures on creating a business plan and then cast that investment to the wayside without it hurting the company’s bottom line to such extent they could not afford to incur such a loss and continue to operate. Bottom line is the registrars have set things up so that only huge corporations can afford to take such risk and therefore almost any worthy niche on the internet stands to fall victim to such ignorant planning. Also hurt by this move will be those companies who spent the big money to acquire a domain which was relevant to their niche such as those people who currently own domains like casino.com or insurance.com, a lot of money was spent to own such domains and dependent upon how the search engines choose to view the new domain extensions, such domains could become worth no more than their equivalents with a .biz, .info or .country extension.

It is a sad commentary on the registrars that they have now put the weight of the internet’s integrity squarely on the shoulders of the search engines and if they choose to recognize these new domain extensions as being the authority on their targeted niche then it opens up a cash-cow for the corporations owning the domain extensions unlike they have ever seen before since there will be no cap on price gouging. Owners of such domain extensions as .gambling will be able to charge whatever they feel the market will bare if you wanted to buy a domain such as casino.gambling, therefore effectively eliminating the start ups and smaller mom and pop websites from ever having opportunity to own these potentially lucrative domains.

How will this effect the online gambling world? It is likely that if such domain extensions as .gambling or .casino sell domains such as best.casino or top.casinos, that these domains will not be afforded by individuals who up until now were able to compete and these were the websites which you could trust to give unbiased reviews of online casinos therefore helping those wise enough to use these sites from which to choose their gaming establishments, to avoid getting cheated by casinos they would have otherwise had no clue to not patron.

end part two

As an online gambling guide my focus is of course on internet casinos. It could be as early as the first quarter of 2009 when we could begin seeing such domain extensions as .gambling, .casino, .online casino and just about anything else you can imagine might be of worth to a company and these domain extensions are only going to be sold to companies who can of course afford to jockey for position to own one of them because the registrars are requiring they must provide a business plan which in itself is terribly frightening because it is the same as saying they must provide us with their planned course of action so that we may decide if this is the kind of “people” or “approach” that is acceptable to our way of thinking. Who do these people think they are to have the right to appoint themselves the judge and jury of what others want to do with the property they are competing to own?

The whole thing stinks of everything that is wrong with real life and I suppose it was just a matter of time before such corruption and inequality came on line. Up until now the only true domination of anything to do with the internet has been situations such as Google’s popularity of their search engine but that was an earned position such as has been utube or any other such site and not one that just anybody with deep pockets could come in and buy.

All the extra worries that come with cyber-life apparently were not enough, now along with trojans, viruses, blackhat search engine optimization (this alters search engine results to satisfy the needs of those who are known as black hatters) and all the other threats that inhabit the virtual world, we now will endure a situation much like the small businesses that face a Walmart coming into their small town and underselling all the mom and pop stores that had existed there for so many years past. It is very unlikely the local hardware, sports or shoe store will ever again thrive, and quite questionable whether they can even stay in business.

end part one

Steve Briggs

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